Digital Marketing Courses in Kothrud - Karvenagar Pune

Today, with the flip of Traditional Marketing to Digital Marketing, brands are battling to be heard over the babble of advertising and multimedia. Digital marketing Services have reached out to help brands to get noticed by ultimately elevating their online presence.

Digital marketing which is also referred online/ internet marketing is a term used for advertising delivered through digital marketing channels such as Search Engine Optimization (SEO), PPC Google Adwords, Affiliate Marketing, Email Marketing, Social Media Marketing (SMM), Mobile Marketing, Online Reputation Management and much more. In short, it is referred to all forms of Electronic Media Marketing efforts. In this era that we are living in today, we need to apply marketing strategies in such a way that we meet the audience at the right time and place where they already are.ie. online. Because the internet is a big, virtual place, digital marketing gets used by everyone i.e. from small start-ups to big business.

Best Digital Marketing Courses are ideal for anyone who loves to understand the different online marketing strategy and core/functionality in order to start a digital marketing career in online business. The Best Digital Marketing Training in Kothrud & Karvenagar Pune will guide you with:  What, When, Who, Why and How to’s, of a successful web/digital marketing plan, execution and results.

What does the Digital Marketing Course include?

Digital Dnyan is a pioneer in Digital Marketing Courses and offering practical training as per industry standards. Our comprehensive Digital Marketing course will help you master the subject in theory as well as practical. Our course includes Search Engine Optimization (SEO), PPC Google Adwords, Affiliate Marketing, Email Marketing, Social Media Marketing (SMM), Mobile Marketing, Online Reputation Management and much more. We deliver the digital marketing training in the classroom at Kothrud and Karvenagar area with the benefit of both Weekdays and Weekends Classes for Digital Marketing.

We are offering Digital Marketing Training in Kothrud & Karvenagar from expert trainers that are Google Certified Trainers. We believe in practical oriented training, so we provide students with Live Projects in training course. In Pune many Digital Marketing Training Institutes have been started recently due to boom in the internet world, most of them without any experience in training. We are the experienced and Best Digital Marketing Institute in Kothrud and Karvenagar with years of training & industry expertise.

Digital Marketing Course Kothrud - Structure & Syllabus

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Difference between Digital and Traditional Marketing.
  • Website Planning and Development.
  • Essentials of a website.

Search Engine Optimization (SEO)

Basics of SEO

  • What is a Search Engine?
  • Types of Search engines
  • How do Search Engines work?
  • Importance of Search Engines
  • SERP – Search Engine Result Page

Basic Implementation of SEO

  • Basics of SEO
  • Techniques of SEO
  • Importance of SEO

On Page Optimization

  • What is on page SEO?
  • Website Analysis and Competitor Analysis
  • Keywords Research/ Keyword Research Tools
  • Content Creation & Optimization
  • Header Tag Optimization
  • Image Optimization
  • 404 Page Creation
  • robots.txt  file creation
  • XML & HTML Sitemap Creation
  • Schema Data
  • Anchor Text
  • Breadcrumbs
  • Canonical Implementation
  • Meta Tag Creation
  • Footer Optimization

OFF Page Optimization

  • Basics of Backlinks
  • Domain Authority
  • Link Juice
  • Search Engine Submission
  • Blog Creation and Submission
  • Link Building
  • Social Bookmarking
  • Directory Submission
  • Article Creation and Submission
  • Forum Submissions
  • Image Sharing
  • Video Sharing
  • Business Listing (Local Listing)
  • Press Release
  • Questions and Answers
  • Blog Commenting
  • Local Classified
  • Document Sharing
  • Guest Posting
  • Sitemap Submission

Search Engine Marketing (SEM)

  1. Overview of SEM / AdWords
  • Understanding Search Engine Marketing
  • How Search Engine Marketing works
  • Tools of SEM
  • Importance of SEM

Understanding Google Ads & analysis

  • How Ads works
  • Understanding Ads – examples, case study
  • Understanding the quality score
  • Importance of quality score
  • What is CTR & Importance of CTR
  1.  Fundamentals of SEM
  • What is PPC?
  • The importance of PPC?
  • What is a Display/contextual ad?
  • The importance of Display/contextual ad?
  • What is CPM, CPC, CPI
  • Google AdWords tutorial
  • Tools used for Analysis
  1. Setting up AdWords account & campaigns
  • Creating an account in AdWords
  • Setting up a campaign
  • Managing campaign
  • What is keyword planner, calendar, title, etc
  • Budget allocation
  • Analyzing CPC

How to win SEM?

  • Competitor Analysis
  • Understanding the client needs
  • How to upgrade and stay updated
  • Mobile Marketing
  • Core Logics of SEM

Advanced SEM

  • Content Marketing
  • Brand Reputation
  • Affiliate Marketing
  • Social Media Optimization and Marketing

Social Media Optimization(SMO)

  • Branding
  • Demand Creation
  • Promotions
  • Creating Posts, Content & Strategy
  • Creating Pages & Groups on Popular Social media
  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus
  • Pinterest
  • Instagram

Social Media Marketing(SMM)

Facebook Ads

  • Creating Page
  • Creating Ads
  • Bids
  • FB Marketing Strategy

Twitter Ads

  • Creating Ads
  • Bids
  • Twitter Marketing Strategy

LinkedIn Ads

  • Creating a Business Page
  • Creating Ads
  • Bids
  • LinkedIn Marketing Strategy

Email Marketing

  • Essentials of Writing a good email
  • How Email Works
  • Using Opt-in
  • Segmentation of subscribers
  • Challenges While Sending Bulk Emails
  • Blacklisting
  • Email Service Provider/Tools

Live Project

  • Apply all the learning of the course on one of the assigned project as a part of practical training.

Benefits for Digital Marketing Trainee

  • Students can work on Company projects as live assignments
  • Notes prepared by industry expert will be provided(softcopy)
  • Learn 40+ Advanced Modules
  • Access to Digital Marketing Tools
  • Get trained by Google Certified Trainers
  • Course completion certificate along with internship certificate
  • Google Certificates(Fundamental + Advanced)
  • Flexible Timings
  • Weekdays + Weekend batches available
  • Placement training and mock interviews provided
  • Interview question and answers will be provided after course completion.
  • Lifetime assistance on weekends after completing the course
  • 100%  job assistance

Outcome Of Our Digital Marketing Courses

  • Be equivalent to 1 year of experienced Digital Marketer with Google Certified Courses
  • Crack interviews in any domain (Startups, companies, agencies & MNC’s)
  • Start working as a freelancer.
  • If you are interested in being an entrepreneur, start promoting your business online
  • Create a Digital Marketing plan / Competitor analysis for any business
Digital Marketing Training in Karvenagar and Kothrud Reviews   1 Star2 Stars3 Stars4 Stars5 Stars (2 Reviews, average: 5.00 out of 5)
Loading…

Why choose Digital Dnyan Academy?

  • Trainers with vast industry experience + Google Certified Trainers
  • We provide Google Adwords Certified Courses
  • Standard Training   Digital Marketing followed across branches.
  • Boundless  training for the trainers
  • Tests and queries session  after every module that helps improve student’s knowledge & efficiency
  • Work with different types of Digital Marketing Tools to improve placement opportunities.
  • Student’s activities & progress is tracked for improvements; they are guided through the complete process.
  • At the end revision and backup classes for our students

Who can be a Digital Marketing Specialist?

  • Marketing Professionals.
  • Students /Freshers.
  • Under Graduates / Graduates.
  • Entrepreneurs
  • Business Owners.
  • Seeking a Career Growth in Digital Marketing.
  • Freelancers.
  • As a Career, It Is Open For All Who Wants To Be a Digital Marketing Specialist.